Aired: Thursday, June 22, 2017

When building an online brand around an individual or a community of individuals, personality matters. This is certainly the case with our guest this week, whose personal philosophy and outlook on life shaped his professional brand, and in turn affected his choice of domain name. Whether buying for yourself or with the intention of selling to someone else, a domain name and personality have to be a good fit.

In this edition of Connecting the Dots, PJ Ferguson, proprietor of, joined Jebidiah Burnett and Marc Gawith to discuss personal and professional branding around a new TLD. They will be covering:

1. How PJ’s history and background led him to consider a .NINJA domain

2. Why upcoming generations of web users are more comfortable with new TLDs

3. Financing big domain name purchases through the domain Registry