We often celebrate the fast-paced world of domain investing on Connecting the Dots, but the foundations of this lucrative market are still rooted in the end users of domain names. All over the world, entrepreneurs are building their businesses on the back of a solid domain, and the next generation of startup companies are increasingly looking to new gTLDs to position themselves online. In this episode, Jebidiah and Marc chat with Will Jamieson, CEO of live video platform Stream, to discuss his company’s brand strategy and move from Stre.am to Stream.LIVE.
No matter how you’re connected to the domain industry, understanding how end users think and feel about domain names is crucial to success. If you’re an entrepreneur, you need to secure a strong, brandable domain to find and engage your customers online. If you’re a domain investor, you need to get into the head of end users if you want to reach this huge addressable market.
Will Jamieson, CEO of Stream, sat down with Jebidiah Burnett and Marc Gawith to discuss brand strategy in the age of new gTLDs. They covered:
- How Stream made a move from the Stre.am domain to Stream.LIVE
- Why startups should be investing early in their brand
- SEO considerations when securing a domain name
- What end users look for when they’re in the market for a domain